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AI sales training for in-person teams

Turn Your Best Closer’s Process Into Every Rep’s Daily Training

CloserCoach installs and runs AI sales training built around your top performers—so new hires ramp faster and managers can coach at scale.

Train your CloserCoach

We research your business to build customers and role play scenarios you can practice against.

30 minutes to see it working on your own team.

Trusted by sales teams across Insurance, Financial, Real Estate, Automotive, and Home Services.

15,000+sales closers
Mercedes-Benz
Morgan Stanley
Liberty Mutual
Family First Life
Coverd
Aroma360

HOW IT WORKS

Roleplay. Review. Win.

Train before the call. Find out where you lost it. Fix it before it costs you again.

PREPARE

Clone Your Clients

Sync your calendar and CRM. CloserCoach pulls the buyer’s profile, clones them, and hands you a practice partner that looks, talks, and pushes back exactly like the real person on your calendar.

“Helped me close a $10k+ deal last week. I used the app to rehearse my pitch to the CEO of a large company that was scheduled 3 weeks in advance.”
Andy BoltonSales rep

TRAIN

Roleplay Until Every Objection Feels Predictable

The AI clone is realistic enough that prospects hang up when you fumble. Track your interest meter in real time, pull one-click suggested responses when you’re stuck, and drill until your pitch is sharp.

5 min / week=2 practice rounds

CLOSE

From Dial to Deal

Dial directly from CloserCoach for AI-powered phone calls, or record any in-person meeting. Every word captured, every missed moment flagged, every objection coached: whether you’re at the door or on the phone.

CloserCoach
Phone Call
Sarah Chen
Sarah ChenConnecting
Great discovery question02:13
Let the prospect defer01:47
Confident tone shift02:38
Rushed the rebuttal03:04
One App. Three Gone.
04 · Win

Know Exactly What’s Losing Your Team Deals

3/5
Needs work

Objection Handling

You acknowledged the concern, but didn't isolate the true objection.

Does the policy seem like it could work for you?

What you said

What specifically feels concerning to you? Is it the coverage, the price, or something else?

What you should’ve said

Every call gets scored A through F, with industry-tailored scorecards and word-for-word talk-tracks showing you exactly what you should have said.

Book a Demo
iOSAndroidWeb

3,000+ calls analyzed daily

Built for in-person teams to win more deals.

100+ scenarios across 16+ industries

Practice Against Realistic AI Customer Clones

Three fresh sales scenarios every day so your skills never go cold.

AI Dialer + Notetaker

Call directly from the app or hit record in the room. Either way, AI captures the conversation, scores the call, and writes your notes.

Skills Progression Tracking

See exactly how your discovery, objection handling, close rate, and more improve over time. Call by call, rep by rep.

Cash Cards

Flashcards built around real objections so you always know exactly what to say when it counts.

Objection 4

“How can I justify spending this much right now?”

Difficulty: Medium
Objection 5

“I need to think about it and get back to you.”

Difficulty: Easy
Objection 6

“We’re already locked in with another provider.”

Difficulty: Hard

10+ Languages

Practice Spanish cold calls, French closings, Portuguese discovery. All from the same app.

Camil Reese

Camil Reese

Sales rep

Recent Performance

C

Week 1

A2

Week 8

Every call scored.
Every no becomes a yes.

Coached
Uncoached
Coached weekly: 76% quota hit. Coached quarterly: 47%.

Top sales producers are training on CloserCoach at least 2 hours/week.

Streamlined my process

2 weeks ago
TheRealCloser

This app has helped me streamline my process. Really good with specific scenarios, and helping you with pace, tonality, and goals completed.

Super impressed

1 month ago
salesguy_atl

After coming back to this app after a couple of months I’m super impressed at the improvements that have been made... Highly recommend!

The next wave of sales training

3 weeks ago
managermode

I can already tell it’s going to be the next wave of sales training and recruiting... I can see myself using this to help drill my closers.

378+ reviews on the App Store.

Insurance Sales

Honestly a great app and a surprisingly well thought out and detail-oriented use of AI. I’ve been using CloserCoach to sharpen my skills and get back into sales after being out of the game, it’s the most valuable resource I have.

Dimitriy

Insurance Sales

Verified User
Home Services

1 hour per week.20 reps trained.

Before CloserCoach, I was spending 1 hour per week per rep. Now, I spend 1 hour per week training 20 reps.

Chris

Sales Manager, Lake Washington

Sales Manager
Financial Services

CloserCoach streamlined my discovery and made objection handling more fluid. Shifted my focus from selling a product to securing a client’s future.

Taylor

Financial Security Advisor, Experior Financial Group

Verified User
For Sales Managers

CloserCoach for Teams.

Ramp new reps to OTE faster. Hire with conviction. Give the team you already have the same AI roleplay that 15,000+ closers train on daily.

Join 35+ sales teams scaling with CloserCoach.

ToyotaState FarmSunrunLand RoverRE/MAXFidelity

Onboard New Reps 10x Faster

Structured roleplay drills + assigned coursework get new reps to OTE faster. They practice every objection before they ever pick up a phone.

10x faster
Quota Reached
Priya Patel
Avg

Enforce New Scripting Efficiently

Roll out a new talk track and push it as a structured practice.

Objection Reframe ScriptAll 8 reps · Due Friday
Rep avatar 1Rep avatar 2Rep avatar 3

Know Where Every Rep Stands

See every rep's performance from one dashboard.

22
Sarah Chen
Sarah Chen39 calls · 180 mins
9%Close Rate
22
Jordan Kim
Jordan Kim39 calls · 180 mins
9%Close Rate
22
Tom Walsh
Tom Walsh39 calls · 180 mins
9%Close Rate
23
Mikayla Brown
Mikayla Brown39 calls · 180 mins
13%Close Rate
24
Marcus Rivera
Marcus Rivera39 calls · 180 mins
18%Close Rate
25
Priya Patel
Priya Patel39 calls · 180 mins
22%Close Rate
Your team rankings

Coach Reps At Scale

AI handles the repetitions so your coaching time goes to the moments that actually need you.

Your calendar before
6h cleared up!
8 AM
Marcus Rivera
Marcus Rivera8:00am
9 AM
Priya Patel
Priya Patel9:30am
10 AM
Tom Walsh
Tom Walsh10:30am
11 AM
Jordan Kim
Jordan Kim11:00am
Sarah Chen
Priya Patel
Tom Walsh
Jordan Kim
Marcus Rivera

10 AI sessions active

Hire Better, Faster

AI interviews where candidates roleplay real objections. See who can actually sell before you make an offer. Hire with conviction, not gut feel.

Candidate
Suggestion
Sarah Chen
Sarah ChenStrong Hire
Marcus Rivera
Marcus RiveraStrong Hire
Tom Walsh
Tom WalshGood Fit
Devon Nguyen
Devon NguyenGood Fit
Jordan Kim
Jordan KimPass
Alex Pierce
Alex PiercePass

Integrate Your Existing Sales Technology

Salesforce. HubSpot. GoHighLevel. Request a connection to the tools your team already uses.

CloserCoach AI hub
Salesforce

Want to scale your sales team training?

Who this works for

Built for teams that sell face to face.

Not inside sales. The reps standing on a doorstep, sitting at a kitchen table, or walking a roof — where the conversation is the whole product.

Life insurance

Kitchen-table appointments, one shot at the close.

Insurance agencies

Agents quoting families across a desk all day.

Close rate 73% → 84%

Solar

Paid leads, long sits, and a price objection every time.

Pest control

Door after door, the same six objections.

Home services

In-home estimates where the quote is the pitch.

Windows & roofing

Storm season, new hires, and no time to train them.

They told you AI sales training costs $5,000 a year per rep.

That buys a login. Your reps get an app, and everything that makes the app work is still yours to do.

Somebody has to build the scenarios, load your objections, chase the reps who never open it, read the scorecards, and work out what to coach. That somebody is your sales manager, and it is the same manager you hired to run the floor.

What the seat does not include

Building the training around how you sell
Your manager
Loading your real objections and scripts
Your manager
Getting reps to actually open it
Your manager
Reading the scorecards every week
Your manager
Working out what to coach next
Your manager
Doing it again for every new hire
Your manager

Total cost of the "cheap" seat

$5,000 a rep — and the work is still yours

CloserCoach

We do all six. That is the product.

Rilla pricing is based on customer-reported figures as of July 2026; Rilla does not publish list prices. Feature comparison reflects publicly available product information. Rilla is a trademark of its respective owner. CloserCoach is not affiliated with, sponsored by, or endorsed by Rilla.

CloserCoach vs Rilla

Everything Rilla does for your reps — without the $40,000 invoice.

Rilla is software for the office. CloserCoach is an app for the reps knocking doors and sitting at kitchen tables — coaching, scorecards, and ridealongs, at a fraction of the price.

CloserCoach compared with Rilla across price, features and rollout time
FeatureCloserCoachRilla
Price*$49.99/mo per rep~$5,000/yr per rep
Rep mobile appYesRecording only
Ridealong recordingYesYes
AI roleplay practiceYesNo
Coaching + scorecardsYesYes
Rollout time72 hoursWeeks + setup

Same visibility into your floor. About a tenth of the price.

* Rilla pricing is based on customer-reported figures as of July 2026; Rilla does not publish list prices. Feature comparison reflects publicly available product information. Rilla is a trademark of its respective owner. CloserCoach is not affiliated with, sponsored by, or endorsed by Rilla.

Questions, answered

Frequently asked questions

Everything you need to know before bringing CloserCoach to your team.

Drop in your website URL and the AI reads your product, your pricing, your positioning, and your buyer language. From there it generates roleplay scenarios that mirror real conversations with your real prospects. CloserCoach covers 16+ industries including Insurance, SaaS, Solar, Automotive, Financial Services, and Real Estate, with 100+ scenario types across them.

Find out what's actually losing you deals.

Bring us your top performer’s process. We’ll build the training system around it.

Book a Demo